About us

The Smash Society is a European maison reimagining padel and tennis wear through timeless design, sustainable intent, and modern craftsmanship. Thoughtfully designed in Brussels and made-to-order in Ghent, each piece reflects refined style, premium quality, and a deep respect for the sport.

We create garments with care and precision, not trends. Every item is produced only when ordered, eliminating overproduction and embracing a slower, more intentional approach to fashion.

Minimal waste. Maximum elegance.

Where It Started

The Smash Society was born from a lifelong love of racquet sports and water sports — from the rhythm of padel to the freedom of kitesurfing. Sport has always been my space for flow, connection, and clarity.

Before launching this brand, I spent over two decades in some of the leading advertising agencies, crafting global campaigns for fmcg, fashion, culture, and luxury. I also co-founded The Skateroom, a social enterprise that transforms skateboards into art through collaborations with artists such as Ai Weiwei, Jeff Koons, Cindy Sherman,... Each edition helps fund social skate projects around the world, from building skateparks to supporting education and empowerment programs, blending creativity with meaningful impact

The Smash Society continues that mission: to create with meaning, to elevate the everyday, and to celebrate sport not just as performance, but as culture.

A New Take on Sportswear

This is not activewear. It’s refined sportswear rooted in heritage, designed for life on and off the court. We draw from the aesthetics of vintage tennis clubs, 90s graphics, European prep, and the codes of quiet luxury.

Produced responsibly.
Designed with intent.
Worn with attitude.

More lobs, less drama.

Tanguy.